Standard Chartered concludes global media pitch with 5-year contract

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Standard Chartered has handed incumbent dentsu International its global media remit to handle media planning, buying and strategy beating out Omnicom Media Group. R3 handled the pitch and the contract is a five-year-long one. Dentsu has been working with Standard Chartered since 2017.

Emma Sheller, global head of brand strategy and consumer, private and business banking marketing at Standard Chartered said dentsu came to the table with a deep knowledge of Standard Chartered business, its commitments and how to better drive growth from the media with an “impressive service model and a team” aligned to that value set. She added,

It’s the motivation of our business, and a principle we clearly share with dentsu in the commitments and progress they’re making to be a force for good.

Meanwhile, ShuFen Goh, co-founder and principal of R3, told MARKETING-INTERACTIVE that Standard Chartered has been a great partner for R3 in ensuring a global review of this scale of complexity was run effectively and reasonably within an impressive five months with a great outcome. “We want to thank all agencies who have made this a smooth and efficient process for all,” she added.

Prerna Mehrotra, dentsu’s CEO of Media for APAC said, “We presented Standard Chartered with a team of brilliant people, who felt passionately about delivering performance with purpose for the Standard Chartered business, which set strong foundations for us to build the next five years on.”

She added, “Our vision for good growth, delivered through our ‘one Dentsu’ service model across the diverse markets Standard Chartered operates in, delivered the competitive advantage for the team. We are thrilled to be continuing our partnership with them.”

In December last year, Standard Chartered Bank launched a new learning hub named “diSCover Lab” in Singapore to boost job readiness, career prospects and future competitiveness of the Singapore workforce. Housed at Standard Chartered @ Changi 1, the diSCover Lab provides a flexible learning environment. It is also said to offer end-to-end learning solutions catering to the entire spectrum of a career cycle, from interns to work-study trainees, fresh graduates, mid-careerists, and “silver” employees.

The hub takes on a hybrid approach of virtual and face-to-face training, as well as via “diSCover”, where employees can access a multitude of bite-sized learning modules and curriculum, from blockchain to data, artificial intelligence (AI) and personal development. The launch of the hub follows the bank’s SG$5 million investment, to upskill and strengthens its Singapore workforce, and support its digitalisation and business growth plans.


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