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Mastercard has introduced its new Payment Optimisation Platform (POP) — an advanced, data-driven solution designed to help merchants significantly improve payment approval rates and streamline digital transactions.
Major global payment providers including Adyen, Neopay, Tap Payments, and Worldpay have already joined the platform. Early pilot results indicate that POP can boost conversion rates by between 9% and 15%, underscoring its potential to redefine transaction success rates for businesses worldwide.
The platform leverages artificial intelligence and machine learning to analyse over a trillion combinations of transaction data points in near real-time. By identifying the most optimal authorisation pathways, POP helps merchants and payment partners make more intelligent decisions about transaction routing, thereby improving the likelihood of successful approvals.
Mastercard explained that the models within the platform are continuously trained on the latest transaction patterns, authorisation trends, and issuer behaviours, allowing POP to adapt dynamically and deliver ever-improving performance. This, the company said, not only enhances approval rates but also ensures a frictionless payment experience for consumers.
Commenting on the launch, Sumeet Bhatt, Senior Vice President for Payment Optimisation at Mastercard, said:
“The Payment Optimisation Platform is a game-changer. It equips our acceptance partners with the intelligence and tools they need to deliver the best payment experience possible while driving higher conversions.”
Through the introduction of POP, Mastercard aims to strengthen the efficiency and reliability of digital payments globally—empowering merchants, payment processors, and consumers with faster, smarter, and more secure transactions.
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