Global: Visa Unveils AI Advisory Practice to Empower Clients

Visa has introduced an AI Advisory Practice designed to assist clients in unlocking the potential of artificial intelligence, drawing on the company’s three decades of AI expertise and substantial investments. Leveraging the global network of over 1,000 consultants, data scientists, and product experts across 75 offices worldwide within Visa Consulting & Analytics (VCA), the AI Advisory Practice aims to guide clients through various AI-related aspects, including the role of generative AI.

Visa Consulting & Analytics (VCA) provides a spectrum of services within the AI landscape, spanning from initial discovery and planning to implementation. The collaborative approach aims to help clients formulate their responsible AI strategy, enabling them to utilize the technology effectively to achieve business objectives such as market expansion, product design, customer acquisition, engagement improvement, and authorization and fraud optimization.

According to Carl Rutstein, Global Head of Advisory Services at Visa, “AI is not just reshaping industries worldwide – it’s revolutionizing them, and the payments sector is at the forefront of this transformation. Visa doesn’t just use AI to help improve payment experiences – our Advisory business is also harnessing it to empower our clients to grow and redefine how they serve their own customers through acquisition, engagement, retention, and risk management.”