Vodacom to launch super app Vodapay in South Africa

Vodacom has announced the launch of its super app Vodapay, in South Africa.

According to IOL, the company has partnered with Alipay to launch its single lifestyle app, Vodapay. The initiative comes to offer services ranging from loans and savings, seamless QR and person-to-person payments, to entertainment and personalised shopping experiences, promoting greater financial inclusion.

Furthermore, M-Pesa is Vodacom’s mobile phone-based money transfer service, payments and micro-financing which was launched in 2007 by Safaricom, the largest mobile network operator in Kenya, and has since expanded to countries including Tanzania, and Mozambique.

Through M-Pesa Vodacom processes transactions amounting to USD 24.5 billion a month across its international businesses up 63.5%. The company’s officials stated that the launch of the super app would be a game-changer for financial services in South Africa.

Besides, in March 2020, Massmart, which owns Game, Makro, and Builders Warehouse, announced it would become an ‘anchor tenant’ on Vodacom’s super app as part of its plans to beef up its mobile shopping presence, IOL reported.