SA: FNB Continues Reign as South Africa’s Most Valuable Brand

FNB has once again clinched the coveted title of South Africa’s Most Valuable Brand in the 2023 Kantar BrandZ Most Valuable South African Brands rankings, marking its third win in four years.

With an impressive brand value of $3.402 billion, FNB has solidified its position as a leader in the market. This year’s achievement comes on the heels of FNB’s brand refresh the previous year, during which it intensified efforts to provide integrated advice, fortified by its digital platform and reimagined digital interfaces.

Jacques Celliers, FNB’s CEO, Celebrates the Victory Jacques Celliers, CEO of FNB, shares his sentiments on the victory, stating, “Being recognized as South Africa’s Most Valuable Brand is a testament to the dedication of our entire FNB community – our customers, staff, and communities alike. These accolades not only showcase our business success but also highlight our positive impact on individuals, families, and businesses through innovative financial and lifestyle solutions. As we celebrate 185 years in business, these achievements underscore our unwavering commitment to fulfilling our promise of assisting customers in reaching their aspirations.”

Evolution and Customer-Centric Approach FNB’s recognition goes beyond just meeting customer needs; it is a nod to its emotional connection that transcends mere transactions. Experts applaud FNB for its disruptive and innovative approach through its digital platform, impactful marketing, memorable advertising, and effective communication.

Faye Mfikwe, FNB’s CMO, Reflects on the Brand’s Transformation Faye Mfikwe, Chief Marketing Officer of FNB, elaborates, “Our brand’s evolution has led to stronger customer relationships by delving into their needs beyond banking. Our marketing conveys our understanding of their aspirations, reaffirming our commitment to empowering customers to thrive.”

Recent Accomplishments In recent times, FNB has received a string of accolades. It was recognized as the World’s Strongest Banking Brand by Brand Finance, bestowed with titles such as Best SME Bank and Best Digital Bank in South Africa and Africa by Global Finance, and honored with the Best Use of Technology award for its eBucks Rewards at the 2022 International Loyalty Awards.

FNB’s reputation as a pioneering force is further reinforced by its consistent recognition as the Best Foreign Exchange Provider in Africa over multiple years. This cements FNB’s position as an industry trailblazer, seamlessly blending cutting-edge technology with an unwavering commitment to delivering exceptional customer experiences.