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RegTech Africa has announced the launch of a novel bi-monthly digital email newsletter to meet the needs of her teaming digital savvy subscribers across Africa and beyond.
The goal of the carefully curated newsletter, which will combine insightful updates, trending news and developments in regulatory and financial technology innovations across Africa and beyond, is to better serve the subscribers’ needs through a direct and convenient push access.
The digital newsletter also provides corporates opportunity for sponsored advertisement placement by effectively engaging with the right target audience while optimising the desired online presence and Return on Investment (ROI).
This is especially true in 2021 which has seen a huge adoption of online news and digital services as a result of the COVID-19 pandemic, further driving the need for businesses to digitally transform their marketing efforts.
Commenting on the realizable benefits, the Executive Director, Process Optimization of Regtech Africa, Nicholas Omatu stated that, “With over 500,000 subscribers who enjoy our informative business technology innovation content, this type of native advertising is more likely to appeal and attract their attention for effective engagement”.
He further stated that the major driver for the initiative is the strategic imperative for content promotion for partners.
“We want to ensure that the content we create and deliver is beneficial to our subscribers and for that reason, the newsletter content will be tailored to their preferences”, he said.
On the need for continuous improvement, Omatu stated that, “It will also be exciting to evaluate how our subscribers are engaging with our content as we go along. Thus, we will welcome any feedback and will seek to continually improve with each issue. It is through this ongoing improvement process that we look to gain more knowledge, insight and ideas that we will pass along to our current and future subscribers”.
With this launch, Regtech Africa is consolidating its presence on the digital push media, a key priority in the months and years ahead.
About Regtech Africa
Regtech Africa, is an emergent digital tech media platform (www.regtechafrica.com) with a niche information ecosystem/service hub that provides unparallel insights into enterprise innovative regulatory and financial technology trends in Africa and beyond to the most discerning professionals, entrepreneurs, investors and decision-makers.
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