By 
Worldpay and Visa have introduced a new Click to Pay with Visa feature in the UK, designed to simplify online transactions by enabling a seamless, one-click checkout experience. The solution eliminates the need for customers to manually enter card details, streamlining the purchasing process for online shoppers.
Seamless Checkout Experience for Merchants and Consumers
The Click to Pay feature is now accessible to Worldpay merchants using hosted payment pages, with activation requiring no additional development work. This innovation aligns with changing consumer expectations—research from Worldpay indicates that 83% of online shoppers prefer a one-click checkout experience.
“Merchants can reduce cart abandonment and boost customer loyalty by offering a more efficient checkout process,” stated Worldpay EMEA General Manager Pete Wickes. He noted that nearly 50% of shoppers abandon their carts due to lengthy checkout steps. By making Click to Pay available with a simple activation switch, Worldpay aims to enhance online transaction efficiency.
Security and Performance Enhancements
The Click to Pay solution incorporates advanced security features, including tokenization, which encrypts payment information to prevent unauthorized access. According to VisaNet, this payment method can increase authorization rates by over 10% and reduce fraud by 80% compared to manual card entry.
Mandy Lamb, Managing Director of Visa UK and Ireland, highlighted the significance of the rollout, stating, “Visa cardholders globally can now experience the convenience of our Click to Pay solution, and we’re delighted to expand its availability through our partnership with Worldpay.”
Strengthening Fraud Prevention Capabilities
The announcement follows Worldpay’s recent acquisition of AI-driven fraud prevention platform Ravelin, a move set to further bolster its payment security offerings. Expected to be finalized in Q1 2025, the acquisition will enhance fraud detection and risk management, providing merchants with more robust security measures.
As digital commerce continues to evolve, the collaboration between Worldpay and Visa marks a step forward in enhancing payment efficiency, security, and consumer convenience in the UK’s e-commerce landscape.
Comments