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Safaricom Ethiopia has announced the expansion of its network and services to five more cities in Ethiopia, bringing its total coverage to 21 cities.
The towns of Hawassa, Assela, Jigjiga, Sodo, and Dilla can now access Safaricom Ethiopia’s network and services, including the purchase of SIM cards, the selection of preferred phone numbers, and access to dedicated customer support at Safaricom Ethiopia branded shops.
This expansion is a significant milestone for Safaricom Ethiopia, which has expanded its network and services since it was granted a telecom license to operate in Ethiopia in October of this year.
Safaricom Ethiopia CEO Anwar Soussa commented on the expansion: “We are excited to expand our coverage into Hawassa, Assela, Jigjiga, Sodo, and Dilla with more cities set to join the growing Safaricom Ethiopia family. We are also delighted to have expanded our services into more regional states.”
New customers who join Safaricom Ethiopia’s “07” network will receive a welcoming package (known as Gursha) that includes 700 MB of data, 35 minutes of Safaricom to Safaricom voice calls, and another 35 minutes of voice calls across all networks. This package is valid for 30 days. In addition to the welcoming package, customers will also receive Gursha bonuses when they purchase airtime and voice packages.
Safaricom Ethiopia’s expansion to 21 cities is a significant step in its efforts to provide coverage and services to all of Ethiopia. The company also engages with customers through Below-The-Line (BTL) activations in all 21 cities, including universities, open markets, distributor shops, and roadshows.
Safaricom Ethiopia’s network expansion has been supported by the Ethiopian government, the Ethiopian Communications Authority, and Safaricom Ethiopia’s shareholders and partners. The company’s first month of operation saw it generate Sh98.3 million in revenue and onboard approximately 1 million subscribers.
Safaricom Ethiopia is owned by an international consortium that includes Vodafone Group, Safaricom PLC, Vodacom Group, Sumitomo Corporation, and British International Investment (BII).
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