Africa: Flutterwave launches new e-Commerce service to scale SME growth

Flutterwave, Africa’s leading payment technology company, has announced the launch of its new e-commerce service; Flutterwave Market – an extension of its Flutterwave Store service – that will bring together a collection of merchant stores in one place.

Flutterwave Market brings e-commerce closer to the merchants and customers of a business. The new Flutterwave Market is designed to assist businesses in reaching new customers and as a result, increase sales and revenue.

Customers will not only be able to purchase from several Flutterwave Store merchants, but they will also be able to buy a variety of products from across different businesses at their convenience.

Olugbenga ‘GB’ Agboola, Founder and Chief Executive Officer of Flutterwave said, “This is an exciting next chapter for the Flutterwave brand, and we’re excited to introduce this new marketplace experience to our merchants worldwide.

“Flutterwave Market is a fully functional e-commerce service that serves as a megastore where buyers can purchase a variety of goods from multiple sellers under one roof.”

“Since the successful launch of Flutterwave Store, we have listened to our customers and acted on what they need to scale their businesses. Launching the new marketplace will transform their businesses, taking them to the next stage of growth. Flutterwave Market is for us a way to create endless possibilities for our Flutterwave Store users. We’re not merely aggregating existing stores, we’re positioning them to make more sales,” GB added.