Tunisia: Orange Ventures invests in Tunisia last-mile delivery startup Lamma

Tunisia’s last-mile delivery startup Lamma has raised an undisclosed investment round from Orange Ventures.

Hamza Guesmi and Koussi Aymen founded the ultra-fast logistics fintech in 2021 offering delivery oversight and automation. Lamma once began as a carpooling services provider before pivoting towards B2C delivery.

This new investment comes after the recent launch of a Q-Commerce application working to revolutionize the customer experience in Tunisia by delivering every day orders within 45 minutes. Lamma CEO Yassir El Ismaili El Idrissi expressed a desire to “support of Orange Ventures at this stage of the development of our project.”

Since its inception, Lamma has been gaining traction and now has over 1000  items and eateries, including fresh produce and grocery, fashion, beauty products, parapharmacy, electrical accessories, and smartphones. Thus far Lamma has over 150 merchants enrolled on its network and has a traction of over 1,000 items stock-keeping units (SKUs) and 15,000 users.

According to  Gregory of Padirac at Orange Ventures, this is the second investment in Tunisia. Lamma is working to open three more Dark Stores by year’s end covering 80 percent of the greater Tunis population. Orange Ventures is the Venture Capital Fund of Orange Group.