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Vodacom has launched its VodaPay Super App which is set to be a game changer for driving financial inclusion and economic growth in South Africa.
The VodaPay Super App was developed in partnership with Alipay, a global digital lifestyle services platform and has been customised to meet the specific lifestyle and payment needs of consumers, businesses and tech developers.
Speaking on the launch, Vodacom Group CEO Shameel Joosub, said, “Since we announced the VodaPay Super App in July last year, we have made significant strides in developing this technology solution that will transform the fintech ecosystem in South Africa. Our powerful partnership with Alipay strengthens our access to world-class technology and puts us on par with leading global digital counterparts.’’
Vodacom Financial Services is also inviting developers and businesses to join the VodaPay ecosystem by building their own Mini Programs, which are third-party downloadable sub applications that run within the VodaPay Super App.
Through the Mini Programs, the VodaPay Super App offers endless possibilities in acquiring new customers, trading, and advertising and allows users to leverage off world-class technology to accelerate digital engagement and increase access to market.
“If we are to drive financial inclusion, and go even further together, we want to offer the capabilities of the VodaPay Mini Programs to as many businesses, of all sizes, across multiple industries as possible. Through collaboration in establishing an inclusive mobile payment ecosystem, we can change the economic landscape for the benefit of the entire country,” added Joosub.
The VodaPay Super App offers consumers a single point of entry and payment platform, with no additional download required.
Mini Programs can accept both physical and online payments from customers with the in-app VodaPay digital wallet. A choice is available for customers paying upfront, with rewards, or with payment terms such as buy-now-pay-later and nano credit offerings.
Whether a VodaPay user is looking to pay bills, send money, play games, order takeaways or shop online, there’s likely to be a Mini Program for it, conveniently located in one digital space, says Vodacom.
The company says it has already signed up over 70 businesses including some who have committed to build their own Mini Programs in the Super App.
The multitude of smaller applications within the VodaPay Super App brings diversity to the Mini Program offering and increases opportunities for creative start-ups and developers, says Vodacom.
Developers only need to manage one code base for both iOS and Android devices while benefiting from the exceptional tools, services and support from VodaPay’s technology.
“The adoption of digital technology is critical for businesses if they are to respond to change quickly and remain relevant in these uncertain times. VodaPay Mini Programs can accelerate the digital engagement of a business in a cost-effective manner, expanding the possibility of financial inclusion, added Joosub.
“As we position ourselves as a leading pan-African technology company, we are excited to see the innovation from businesses and developers who will partner with us in using this technology to connect people to markets, and to build and support a resilient, dynamic, digital economy,” he concluded.
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