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South African fintech company Ukheshe has rebranded as EFT Corporation following its acquisition of the long-established EFT Corporation in January 2024. This strategic move aims to position the merged entity as a key driver of financial inclusion across Africa.
The new brand identity integrates Ukheshe’s cutting-edge digital solutions with EFT Corporation’s extensive market presence and expertise. EFT Corporation, with its 23-year history, operates in 35 African countries, serves over 100 bank processors, and is well-known for its core switching and issuer processor technology. Ukheshe complements this with its comprehensive digital services that support banks in their digitization efforts.
In the rebranding process, the company has shifted its brand color from Ukheshe’s bold orange to EFT Corporation’s established blue, symbolizing a commitment to building a secure and reliable financial ecosystem. The combined entity will continue to operate under the name EFT Corporation Limited.
Key Objectives and Statements
The rebranding seeks to enhance EFT Corporation’s market presence and reaffirm its dedication to driving financial inclusion in key African markets. The new tagline, “Together we are stronger. Together we are Banking Beyond Tomorrow,” reflects the company’s mission to lead the future of digital payments.
Clayton Hayward, Group CEO of EFT Corporation, stated: “This rebrand marks the beginning of a new era of growth and possibilities for us as EFT Corporation. We look forward to facilitating a seamless and interconnected digital payment landscape that empowers banks and individuals to thrive in the digital economy.”
Hayward highlighted the inevitability of a completely digital, always-on, always-instant money transfer and payments ecosystem. He emphasized the need for traditional financial services providers to innovate rapidly and partner effectively to compete with emerging crypto and mobile money platforms.
Stephen Enderby, Founder and CEO of EFT Corporation, added: “Under one identity, we can deliver even greater value to our clients and push the boundaries of what’s possible in the industry.”
Strategic Vision and Future Plans
EFT Corporation is well-positioned to capitalize on opportunities in the financial sector, leveraging its robust technological infrastructure and deep market insights to navigate the dynamic landscape of financial services. The company is committed to expanding its footprint across Africa and beyond, driving growth through continuous innovation and strategic partnerships.
The merger and rebranding are expected to yield significant benefits, combining the strengths of both companies to enhance financial inclusion and drive economic growth across the continent. With a unified identity, EFT Corporation aims to deliver exceptional value to its clients and lead the charge in digital payments innovation.
By consolidating their efforts and resources, EFT Corporation is set to play a pivotal role in shaping the future of banking and digital payments in Africa, ensuring a secure, efficient, and inclusive financial ecosystem for all.
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