Snapchat acquires fashion recommendation app Screenshop to expand its ecommerce efforts

Snapchat has acquired Screenshop, an app that scans your photos to identify your desired style choices, then provides clothing recommendations based on those findings.

According to Social Media Today, Snapchat plans to incorporate Screenshop into its broader, AR-integrated ecommerce efforts, which have been gaining momentum of late.

The company’s new Screenshop process will involve the app scanning the images saved to your Memories, in order to then highlight relevant products that may be of interest.

Furthermore, Snapchat will add the tool into its shopping integrations, which has already seen Snap develop new Bitmoji fashion products to boost branding efforts, and AR try-on tools for make-up and shoes. However, Snapchat didn’t make and offcial announcement regarding this integration yet.