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Kenya’s leading mobile network operator Safaricom, has launched a free data campaign that will see new data customers redeem free daily internet offers for the next 90 days.
In a statement, Safaricom says the free data campaign offers customised packages based on the beneficiary’s usage profile.
The campaign seeks to empower more customers to take their offline passions online as part of the country’s digital transformation agenda.
According to data from the Communications Authority, the country has 25 million mobile broadband connections translating to about 60% of mobile phone users who barely use the internet.
Safaricom CEO, Peter Ndegwa said, “Smartphones and the internet have become critical in our day to day lives, empowering us in different ways by connecting us to more opportunities. The 90-day free data campaign seeks to ensure that no customer is left behind by ensuring that all our customers can now access the internet, even at no cost.”
Growing demand for data has seen Safaricom roll out campaigns such as ‘Browse Bila Waas’ that rewarded subscribers with free 500MB daily bonus data with every purchase of personalised no-expiry data bundle.
Safaricom has also partnered with Google to enable its customers to acquire quality 4G devices on flexible payment plans. Customers can purchase the Neon Ray Pro at a deposit of KES 500 with the balance payable at KES 20 per day over nine months. Every purchase of the device comes with free 1 GB data.
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