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Clickatell, the Chat Commerce and business messaging leader, has launched their Chat 2 Pay feature for South Africa’s largest integrated communications company, Telkom. Telkom’s millions of customers can now make payments in WhatsApp, the country’s largest chat channel.

Responding to the growing demand for fast, digital, self-help services, Telkom now deploys to its customers the Chat 2 Pay pay-by-link capability in WhatsApp, providing them with the convenience of safe and effortless mobile payments. Telkom post-paid and prepaid customers can pay their phone and xDSL/fiber bills, and buy airtime, data and SMS bundles by simply sending “Hi” on WhatsApp to +27 81 160 1700.

Currently, Telkom’s chatbot offers customers mobile support by accessing their accounts and billing information, plus allows them to view sales deals, check for mobile or fiber upgrades, do cancellations, make directory inquiries and more. With the addition of Chat 2 Pay, customers benefit from a convenient and personalized service to pay bills and VAS top-ups via Mastercard and Visa debit and credit cards.

“User behavior has shifted, and organizations are relying more and more on digital channels for revenue generation. But, asking customers to make payments through a different channel creates a break in the customer journey and challenges companies to convert sales,” said Werner Lindemann, Clickatell’s Senior Vice President Enterprise Sales, Growth Markets. “Payments in chat give telcos the tools they need to help their customers complete payments simply and safely in the channel they already know and trust, significantly boosting customer experience and revenue.”

With Chat 2 Pay, the payment process is exceptionally simple. Telkom customers can transact by simply making a menu selection to trigger a payment request. A link is then sent to the customer in a WhatsApp message. When they click on the link, they access a fully hosted checkout page. The customer then can securely enter payment details and submit, receiving a confirmation of the payment and receipt in a chat message.

“Telkom continues to look at ways to advance our customers’ digital experiences, and our digital channels are core for future delivery,” said Gugu Mthembu, CMO at Telkom. “Chat 2 Pay helps us optimize our payment channels and payment collection. What’s more, the ease of and availability of VAS services is expected to further boost revenue opportunities.”

“With 93% of conversations transpiring on Clickatell’s Chat Commerce Platform and ending in a transaction, Chat Commerce, including Chat 2 Pay, is especially relevant for telcos that are looking for new revenue channels and better efficiencies. Chat Commerce doesn’t just respond to your customers’ needs, it fulfills many of your shareholders’ needs too,” said Lindemann.

About Clickatell

Clickatell is the global Chat Commerce leader powering businesses to connect, interact and transact with consumers anytime, anywhere in chat. The low / no-code, feature-rich Chat Commerce Platform sits at the intersection of communications (CPaaS, CCaaS) and commerce (digital payments). Clickatell serves over 10,000 customers, including Fortune 50 brands. Clickatell is headquartered in Silicon Valley, CA, and has offices in Canada, South Africa and Nigeria. Learn more at www.clickatell.com.

About Telkom

Telkom is the oldest and largest provider of integrated communication services in South Africa, providing ADSL, fiber, wireless broadband and mobile internet and voice services.