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South African payments infrastructure startup NjiaPay has secured $2.1 million in seed funding to support its growth and expansion into additional African markets. The investment follows an earlier $1 million raise in January 2025.
The funding round was led by European venture capital firm Newion, an investor known for backing business-to-business software companies.
Commenting on the investment, Jonatan Allback, Chief Executive Officer of NjiaPay, said the partnership will help accelerate the company’s next phase of development.
“We are grateful for Newion’s trust and partnership. Their experience in scaling B2B software businesses will support our next phase of growth and help ensure merchants on our platform achieve the best possible payment performance,” he said.
South Africa’s fintech ecosystem continues to attract significant investor interest, accounting for around 70 percent of the country’s startup funding in 2024. NjiaPay’s latest funding round reflects growing investor attention toward infrastructure solutions that support digital payments and financial services.
Founded in 2024, NjiaPay provides payment management and routing software that allows online businesses to integrate multiple payment providers through a single platform. The system enables merchants to accept payments via cards, mobile money, and bank transfers while automatically routing transactions to the provider most likely to complete the payment successfully.
The platform also offers features such as automatic retry for failed payments, risk-based transaction blocking, and a unified dashboard that enables finance and operations teams to track and reconcile payments across different markets and payment providers.
According to the company, many African businesses rely on several payment partners to serve customers across diverse markets. While this approach improves reach, it often introduces operational complexity, failed transactions, and fragmented payment data. NjiaPay’s software addresses this challenge by automating transaction routing and consolidating payment data in one system.
NjiaPay originated from internal tools developed at Talk360, an international calling application. The company’s founders, Jonatan Allback and Roderick Simons, initially built the solution to manage payment systems across multiple markets before spinning it out as an independent platform.
The startup now works with several high-growth companies including Talk360, Anytime Fitness, and Melon Mobile.
Talk360 reported that after adopting NjiaPay, it reduced six separate payment integrations to a single integration and recorded a 25 percent increase in checkout conversions in key markets.
“NjiaPay has allowed us to focus on growth instead of managing payment providers,” said Hans Osnabrugge, Chief Executive Officer of Talk360.
Looking ahead, NjiaPay plans to introduce additional tools, including a Card Account Updater feature designed to automatically update stored card details to reduce failed subscription payments.
Mathijs de Wit, Managing Partner at Newion, said the firm backed the startup because of its focus on solving a fundamental challenge within Africa’s payments ecosystem.
“Despite rapid fintech innovation, payments across Africa remain fragmented and complex for merchants,” he said, noting that NjiaPay’s platform addresses a critical infrastructure gap for businesses operating across the continent.
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