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African media company, Pulse and European sports content management platform, Sportal365 are set to launch a joint African project, integrating the Sportal365 CMS on the sports categories of the Pulse platforms on the continent.
The integration of Sportal365 on Pulse (Pulse.Africa) will provide sports fans with interactive content tools like results and statistics and make it possible for advertisers to better engage with the users.
Stilian Shishkov, Founder and CEO of Sportal commented on the launch: “Africa is a very important milestone for us and the merger would serve as a great opportunity to partner with Pulse in Nigeria, Ghana, Kenya and Senegal. Africa is not just another growth market, but a continent with a young population that is highly engaged with sports, football in particular. We are super excited to work with a truly pan-African organization such as Pulse and introduce Sportal365 as another pillar in their cutting edge digital services portfolio. This new integration also strengthens our partnership with leading Swiss media company Ringier, backers of Pulse.”
The partnership is to kick off with integrations on Pulse.ng/sports; Pulse.com.gh/sports; Pulselive.co.ke/sports and Pulse.sn/sports this month and will look to attract partners wanting to reach sports fans.
Moritz Boullenger, Director of Technology of Pulse and MD of Pulse Nigeria also commented on the merger, “We are always looking for ways to improve our websites’ usability. With Sportal’s expertise in rich sports content, combined with their expertise in serving advertisers optimally in the space, we will be able to bring a fantastic experience to Pulse’s sports loving audience”.
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