By 
PiggyVest, a leading Nigerian fintech platform, celebrated a standout year in 2024, cementing its position as a dominant force in the digital savings and payments ecosystem. In a year of exceptional growth, the platform disbursed ₦835 billion to its users—a record-breaking amount that underscores its reliability and growing appeal among Nigerians.
By the close of 2024, PiggyVest had onboarded over 5 million users, further solidifying its role as a trusted financial partner. The platform, which offers innovative savings and investment tools, has consistently demonstrated its ability to meet the financial needs of millions of Nigerians.
In addition to these accomplishments, PiggyVest’s rebranded social payment platform, PocketApp, formerly known as Abeg, also saw impressive success. The platform processed over ₦1 trillion in transactions during the year, reflecting the growing demand for digital-first financial solutions, especially among Nigeria’s tech-savvy youth.
Founded in 2016, PiggyVest was created to address the challenges of financial discipline and investment in Nigeria. Over the years, the company has remained committed to innovation, continuously evolving to meet the changing needs of its users. The introduction and rebranding of PocketApp were part of PiggyVest’s strategic efforts to diversify its offerings and tap into the expanding social payments market.
PiggyVest also reported a remarkable 76% increase in its assets under management (AUM) in 2024, further validating its relevance as a key player in Nigeria’s savings and investment sector. By year-end, users were saving ₦44,000 every second on the platform, resulting in an annualized total of ₦1.39 trillion.
PiggyVest’s growth and achievements have attracted global attention. In July 2024, the company was recognized as one of the top 250 fintech companies worldwide by CNBC, highlighting its innovative approach to financial planning and its impact on the future of finance.
Looking Ahead to 2025
As Nigerian fintech continues to thrive, PiggyVest is set to build on its 2024 successes with exciting plans for 2025. One of the key additions will be a new budgeting tool designed to help users manage daily expenses and stretch their salaries to last until the next payday.
CEO Somtochukwu Ifueze addressed the upcoming feature, saying, “Our customers have expressed that their salaries often don’t last until the end of the month. In 2025, we plan to introduce a feature on PiggyVest that helps manage day-to-day expenses, ensuring that your salary lasts until the next payday.”
PiggyVest’s success highlights the transformative role fintech platforms play in driving financial inclusion and reshaping economic participation in Nigeria. With its 2024 achievements setting the stage for even greater things, the company is poised for another strong year in 2025.
In addition to the budgeting feature, PiggyVest has hinted at future plans, including the possibility of an Initial Public Offering (IPO), which could pave the way for expansion beyond Nigeria and into the wider African market.
The achievements of PiggyVest in 2024 not only represent significant milestones for the company but also reflect broader trends in the Nigerian fintech industry. Platforms like PiggyVest and PocketApp are becoming essential tools for financial inclusion, driving innovation and providing millions with access to modern financial services.
Comments