Nigeria: MTN Nigeria partners mobility tech firm to reward good driving

MTN Nigeria, has partnered with ETAP, a mobility technology company that creates solutions and incentives to improve the automotive experience, to reward Nigerian drivers for maintaining good driving behaviour.

According to a statement, MTN Nigeria customers will be able to earn safe driving points through ETAP’s app which uses advanced telematics to monitor driving behaviour such as speed, acceleration, braking, cornering and focus.

MTN customers can then convert the safe driving points into vouchers for fuel, shopping vouchers for the most in-demand retail outlets, cinema and concert tickets, as well as vouchers for other experiences. ETAP will also sponsor data for MTN customers to access the app.

“We are excited to be working with this innovative company (ETAP) to inspire behaviour change on Nigerian roads and ultimately improve the day-to-day experience of millions of Nigerians,” said Adia Sowho Chief Marketing Officer at MTN Nigeria.

As part of this partnership with ETAP, MTN customers will also get a free 35 point car inspection at AutoFast locations in Total filling stations, making it easier to keep their vehicles in the best condition, added the statement.

ETAP also has a leaderboard where drivers are gamified to maintain good driving behaviour. Drivers can monitor the leaderboard in real time to get actionable insights on their driving behaviour, access tips to improve their driving behaviour and get rewarded for driving better. In addition, drivers can also challenge each other on who the better driver is based on their leaderboard ranking.

The mobility firm’s business model is based on the concept of shared value insurance, which focuses on incentivising people with rewards to reduce their insurance risk by adopting good behaviour.

Ibraheem Babalola, CEO and founder of ETAP, said “We strongly believe that our shared value insurance model combined with MTN’s vast reach has the potential to catalyse improved driving behaviour on Nigerian roads. We are thrilled to have partnered with arguably the biggest company in Nigeria and we are looking forward to working together to drive real change across the country.”

MTN is Nigeria’s largest mobile network operator, connecting over 68 million people across the country.