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In a bold move to advance financial inclusion and expand access to insurance across Nigeria, Leadway Assurance has entered into a strategic bancassurance partnership with Ecobank Nigeria Limited. The collaboration aims to deliver comprehensive, integrated insurance services to Ecobank’s employees, customers, and small business clientele nationwide.
Announced at a formal launch event on Friday, the partnership represents a significant milestone in embedding insurance within everyday banking experiences. By integrating Leadway’s suite of insurance products into Ecobank’s vast branch network, the initiative seeks to make financial protection more accessible, convenient, and customer-focused.
From life and health insurance to motor and home coverage, Ecobank customers will now be able to access Leadway’s trusted products directly at banking touchpoints, with support from trained product champions across selected branches.
Kikelomo Fischer, Director of Sales, Retail and Partnerships at Leadway Assurance, described the collaboration as a deliberate step toward closing the protection gap in Nigeria.
“This partnership is not just about product distribution—it’s about bringing insurance closer to people’s everyday lives. By leveraging Ecobank’s broad reach, we’re delivering peace of mind and empowering individuals and businesses to make more resilient financial decisions,” she said.
Also commenting, Adeola Ogunyemi, Head of Distribution Channels and Sales for Consumer & Commercial Banking at Ecobank Nigeria, emphasized the synergy between both institutions in promoting inclusive financial solutions.
“We are pleased to partner with Leadway Assurance, a leading name in Nigeria’s insurance landscape. This alliance supports our vision to create a seamless, one-stop experience for customers by offering them access to tailored insurance products alongside their routine banking services.”
Initial deployment of the partnership will begin at select Ecobank locations, where trained personnel will guide customers through options including Group Life Cover, Personal Accident Insurance, and Term Life policies—solutions designed to meet the specific needs of Ecobank’s workforce and diverse retail base.
With this initiative, both Leadway and Ecobank reaffirm their shared commitment to building a financially secure future for Nigerians through innovation, trust, and accessibility.
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