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Nigerian Telecommunications giant, MTN has announced the appointment of Thrive Agric’s interim Chief Executive Officer, Adia Sowho as its first female Chief Marketing Officer (CMO). The announcement was made as the company celebrates 20 years in operation in Nigeria.
Making the announcement, Karl Toriola, CEO, MTN Nigeria said that the appointment follows the decision to ” localise its management team” with the appoitment of two Nigerians to two key senior positions previously held by expatriates.
Before her appointment, Adia was named the interim CEO of Thrive Agric, an agriculture investment platform after the company faced renewed allegations of defaulting on payment of matured investments. She replaced co-founder, Uka Eje, who stepped down and became the Chief Operations Officer (COO), an arrangement the company claimed was designed to allow him to understudy the incoming Adia.
7 months after her appointment, the startup announced that it has paid all the returns it owed to crowd funders on its platform. This was a significant rebound from its beleaguered position just a year before.
Prior to the appointment at Thrive Agric, Adia Sowho was the VP for Growth at Migo (formerly Mines.io) in San Francisco, CA. She joined the team to act as the Managing Director for Migo’s Nigerian Office.
She has also worked at Etisalat Nigeria for more than 7 years where she held positions like Head, Strategy and Business Development, Head of Digital Media and Director, Digital Business.
Before then, she served as a consultant at Deloitte Consulting for about 2 years and Radio Frequency Engineer at US Cellular for about 7 years.
Adia holds a Bachelor degree in Electronics and Electrical Engineering with a major in Communications from the University of Sheffield, the United Kingdom and a Master of Business Administration from Kellogg School of Management with majors in Strategy, Analytical Consulting, Strategic Marketing and Entrepreneurship.
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