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Kenya unveils a digital marketplace to connect innovators and investors

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At the forefront of the young African technology scene, Kenya is attracting more and more international companies looking to take advantage of the potential of its effervescent IT sector. Means are put in place for this purpose to facilitate the link between the different parties.

On Friday, March 24, 2023 in Mombasa, the Kenya National Innovation Agency (KeNIA) officially launched the “Kenya Innovation Bridge”, a digital marketplace aimed at connecting innovators, inventors, researchers and start-ups with donors, customers and users.

The objective is to allow as many innovations as possible to grow by attracting appropriate funding and partnerships.

Speaking on the merits of this new platform, George Masila (photo, left), KeNIA’s head of communication and partnerships, said that there was a gap between innovators and people interested in their innovations.

“What we have done is to develop a platform to allow them to have a direct connection with people interested in what they do. The innovation platform is a simple interface with which people of all levels of education can easily interact. It’s almost like a version of LinkedIn or Facebook, “he said.

Recently nicknamed the “Silicon Savannah” because of its flourishing technological ecosystem, Kenya is one of the fastest growing sub-Saharan economies. According to the Swiss Business Hub Southern Africa, this technological ecosystem is estimated at $1 billion and provides an attractive environment for companies, investors and high-tech professionals. It already hosts leading companies such as Facebook, Microsoft, IBM or Intel.

By launching the “Kenya Innovation Bridge”, the Kenyan executive wants to further promote innovation in the country. Thus, the platform will provide links to investments/partnerships and capacity building opportunities that will transform innovations into commercially viable products and companies, thus contributing to job creation and the country’s overall economic growth.

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