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In November 2022, Twitter launched a similar service allowing its subscribers to authenticate their accounts by paying the monthly amount of eight dollars and benefiting from benefits such as “direct access to customer service”.
Meta, Facebook’s parent company, will launch in late February 2023, the paid certification of Instagram and Facebook accounts. Mark Zuckerberg, Meta’s boss, announced it on Sunday (February 19, 2023) through the group’s social networks.
” Meta Verified is a subscription service that allows you to verify your account with government ID, obtain a blue badge, obtain additional protection against identity theft against accounts that claim to be you and get direct access to customer support,” Zuckerberg wrote before adding that the service will be deployed in New Zealand, Australia this week and will be charged at $11.99/month on the web or $14.99/month on Other countries will benefit from the service afterwards.
This decision comes at a time when the social media giant is going through a difficult financial process. At the end of the year, the company announced a vast plan to lay off 11,000 people worldwide, or 13% of its workforce. More recently, the Financial Times announced that the company is preparing to make a new restructuring scheduled for next March.
Mark Zuckerberg, who did not mention this reason, nevertheless mentioned that the new feature aims to increase the authenticity and security of the group’s services. Thus, in addition to the blue checkmark that guarantees security, Meta Verified users will benefit from increased visibility and reach on Instagram and Facebook, as well as exclusive stickers.
“As part of this vision, we are changing the meaning of the verified badge so that we can expand access to verification and that more people can trust the authenticity of the accounts with which they interact,” said Meta.
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