Global: Market Pay Acquires AltaPay to Strengthen Scandinavian Presence

Pan-European payments platform Market Pay has announced the acquisition of Danish payment service provider AltaPay, marking a significant step in its expansion across Scandinavia.

AltaPay provides merchants with a unified platform for managing online, in-store, and mobile transactions. Its customers benefit from a diverse portfolio of approximately 30 local and international payment methods, including alternative options such as Buy Now, Pay Later (BNPL). Additionally, AltaPay offers a suite of next-generation terminals for seamless in-store payment acceptance.

Expanding Market Reach in Scandinavia

In 2023, AltaPay processed €3.1 billion in transactions in Denmark alone. The company also operates in Sweden, Norway, and the UK, serving a wide range of industries, including retail, digital services, tourism, and entertainment.

Frédéric Mazurier, President of Market Pay, emphasized the strategic value of the acquisition:

“The acquisition of AltaPay represents an incredible opportunity to enhance our online payment offerings. Their team has developed a cutting-edge, robust, and reliable platform that will seamlessly complement our current solutions. Integrating their expertise and commercial strength is a major asset in strengthening our presence in the region.”

Strengthening Market Pay’s European Expansion

Originally the omnichannel payments division of French retail giant Carrefour, Market Pay was acquired by private equity firm AnaCap in 2020 in a deal worth nearly €300 million.

The company now employs over 320 people across 11 countries, managing 3 billion transactions annually through 180,000 terminals and over 5 million managed cards.

This acquisition—Market Pay’s fourth since 2021—aligns with its broader strategy to expand and enhance its payment services across Europe. Market Pay is already operational in France, Italy, Spain, Belgium, Finland, Sweden, Norway, Lithuania, Latvia, Poland, and Denmark.

The transaction is expected to close within the next two months, though financial terms have not been disclosed.