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Klasha, a leading global cross-border payment technology company, has announced a strategic partnership with LianLian Global, a prominent payment provider in Asia. This collaboration is set to simplify and enhance cross-border payment processes between Asia and Africa, opening new avenues for trade and business growth.
Expanding Access to the African Market
This partnership empowers Asian businesses to expand into Africa’s rapidly growing market, supported by a robust payment infrastructure tailored to meet the unique needs of both regions. Asian merchants using LianLian Global’s services can now collect payments from African customers in local currencies via Klasha’s innovative platform and API.
Merchants will also benefit from streamlined payouts in their preferred currencies, ensuring a localized payment experience for African consumers. This integration eliminates the challenges associated with foreign exchange complexities and transaction fees, enabling businesses to operate more efficiently.
Leaders’ Perspectives
Jessica Anuna, CEO of Klasha, emphasized the importance of this partnership:
“This collaboration with LianLian Global marks a significant milestone in enabling frictionless trade between Africa and the rest of the world. By equipping Asian businesses with the tools they need to expand into the African market, we’re removing barriers like currency conversion complexities and creating new opportunities for growth.”
Michele Fung, General Manager of LianLian Global, also highlighted the collaboration’s potential:
“We’re thrilled to partner with Klasha to simplify Asia-Africa trade. Together, we’re enabling merchants to navigate Africa’s dynamic market effortlessly while breaking down barriers to cross-border commerce. This partnership delivers practical solutions for businesses to achieve international growth.”
Unlocking Africa’s Digital Economy Potential
The combined expertise of Klasha and LianLian Global positions merchants to leverage Africa’s burgeoning digital economy, projected to exceed $712 billion by 2025. The collaboration enables businesses across Asia to overcome the complexities of cross-border transactions while meeting the needs of Africa’s diverse and expanding consumer base.
Justin Fan, Managing Director of Klasha’s Asia Operations, added:
“This partnership empowers Asian businesses to simplify payments and expand confidently into Africa. By localizing payments and addressing currency conversion challenges, we’re unlocking Africa’s untapped potential and enabling businesses to thrive across the continent.”
About Klasha
Founded in 2021 by Jessica Anuna, Klasha is a global technology company revolutionizing cross-border payments to and from emerging markets. Through its platform and API solutions, Klasha enables businesses to collect, send, and hold over 120 currencies, saving time and money. Klasha’s infrastructure supports enterprise businesses in powering seamless cross-border transactions.
For more information, visit www.klasha.com or contact press@klasha.com.
About LianLian Global
LianLian Global, part of Lianlian DigiTech (2598.HK), is an innovative leader in cross-border finance and trade services in China. With a comprehensive financial network and cutting-edge technological solutions, LianLian Global supports businesses through a one-stop cross-border trade service platform. Services include global fund collection, payouts, FX solutions, financing, tax refund assistance, and more, empowering Chinese brands to expand their global presence.
This partnership exemplifies the mutual commitment of Klasha and LianLian Global to foster seamless trade and unlock new growth opportunities between Asia and Africa.
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