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The Government Communications Office (GCO) has entered into a Memorandum of Understanding (MoU) with Amazon Ads to support Qatar’s digital transformation journey. This partnership aims to enhance the state’s digital economy through various educational and training initiatives.
Under this agreement, Amazon Ads will establish a significant presence in Qatar, focusing on providing educational and training programs for both current and future business leaders. The first initiative, called the Digital Academy, will cover essential topics such as digital media, advertising, and technology.
In addition, Amazon Ads will offer support and training to Qatari businesses looking to expand their reach by selling on Amazon’s platform, thus helping them to grow and access a global customer base. The GCO and Amazon Ads will also collaborate to promote Qatar as a prime global destination by targeting relevant international audiences.
Commenting on this collaboration, GCO Director HE Sheikh Jassim bin Mansour bin Jabor Al-Thani said, “Qatar has established itself as a nation with high ambitions, attracting prominent global companies to set up operations here. The state is heavily investing in digital infrastructure, policies, and resources to create a thriving ecosystem that appeals to leading technology companies worldwide. Partnering with Amazon Ads, a leader in this space, aligns perfectly with our vision.”
This MoU aligns with Qatar’s Third National Development Strategy 2024-2030, which focuses on developing the country’s digital infrastructure, building a qualified workforce, ensuring high living standards, and adopting international best practices to position Qatar as a leading tech hub.
With its robust digital infrastructure and diverse talent pool, Qatar offers an ideal environment for investors, valuing global partnerships that enhance communication, ensure project sustainability, and foster a thriving business climate for companies.
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