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Taager, a leading social e-commerce platform in the MENA region, has raised $6.75 million in a Pre-Series B funding round led by Norrsken22, a tech-focused growth fund specializing in Africa. The oversubscribed funding round will support Taager’s expansion across the Middle East as it continues to transform the region’s e-commerce landscape.
The round also attracted Endeavor Catalyst and Beltone VC, alongside existing investors such as 4DX Ventures, RAED Ventures, BECO Capital, and Breyer Capital.
Scaling Social Commerce in MENA
Commenting on the milestone, Mohamed Elhorishy, Co-founder and CEO of Taager, stated:
“Taager has created its category, which means we have had to spend the past five years building social commerce fundamentals from the ground up. In the past two, we have refined the business, becoming more capital-efficient and scalable while improving our core unit economics. Now it’s time to scale. We have laid the groundwork to enable us to grow five times within the next few years.”
The Rise of Social E-Commerce
Over the last two decades, social e-commerce—buying and selling through social media platforms—has emerged as a dominant retail force. The global social e-commerce market is projected to reach $2.5 trillion by 2025, while in the MENA region, the sector has already surpassed $14 billion, accounting for over 30% of total e-commerce sales.
Unlike traditional e-commerce, social e-commerce thrives in MENA due to the trust-based relationships between sellers and buyers, culturally relevant product selections, and the widespread use of social media as a sales channel.
Taager’s End-to-End E-Commerce Solution
Despite the massive growth potential, many social sellers struggle with challenges such as complex supply chains, limited capital, restricted reach, and a lack of data-driven insights. Taager addresses these barriers by offering a comprehensive platform that includes:
- Trending product catalogs to identify high-demand items
- Pricing and marketing optimization tools
- Logistics support for seamless order fulfillment
- Embedded financing to help merchants purchase inventory
- Multi-market payment collection solutions
- AI-powered business optimization tools
Currently, Taager supports over 45,000 social sellers and aims to become the leading demand generation and data platform for social e-commerce in the MENA region. Leveraging its proprietary data, the company seeks to enhance the efficiency and profitability of merchants while reaching millions of end customers.
Future Growth and Market Expansion
With this new funding, Taager is set to accelerate its expansion, strengthen its market leadership, and solidify its role in shaping the future of social commerce in MENA.
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