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Pan-Africa focused Venture Capital firm 4DX Ventures and fintech, Flutterwave, have co-invested $2.4 million in digital finance platform CinetPay, to advance its business development in nine Francophone Africa markets covering West and Central Africa.
According to a statement, CinetPay has processed over 30 million transactions for 350 active merchants in nine African countries since its 2016 launch in Côte d’Ivoire.
CinetPay’s platform provides a single interface for businesses to process over 130 different payment operators, from mobile money to credit and debit cards and e-wallets, eliminating the need for merchants to spend months integrating with different systems in order to manage sales and revenues.
The platform which is used by businesses ranging from e-commerce platforms to digital public services, insurance companies and schools, simplifies the process of accepting payments online or via mobile Point of Sale (PoS) devices with best in class security protocols.
By bringing Flutterwave onboard, CinetPay says it is building on a successful commercial partnership that has evolved since 2019, and this investment follows Flutterwave’s recent acquisition of Disha and marks the unicorn’s first direct investment in the region.
“For a first institutional investment, we couldn’t have asked for two better partners in 4DX Ventures and Flutterwave. We’ve watched firsthand as thousands of merchants waste crucial time, even up to 6 months, getting their payment systems in order. Now we’ve got the resources to market and sell our optimal solution across the region and we’re excited to ensure that all businesses in our region never miss a sale again,” said Idriss Marcial Monthe, CEO & Co-Founder of CinetPay.
The rapid growth in a wide range of digital payments channels across Africa over the last decade has led to a disaggregated market. Two-thirds of global mobile money transactions are driven by users in sub-Saharan Africa, with 562 million registered accounts by the end of 2020, while the number of e-commerce users on the continent is expected to double from 281 million in 2020 to 520 million by 2025.
This trend continues with public institutions as well, with more bodies now offering digital public services, such as payments for ID cards, Visas and COVID tests, and school fees, which are often paid digitally. With such a multiplicity of payments required across different verticals from a growing number of sources, CinetPay is fast building its presence in the region.
“We’ve been tracking the Francophone Africa market for some time now, and have been impressed by Cinetpay’s ambitious goal to digitize payments across the region. We look forward to partnering with the Cinetpay team alongside our long-time portfolio company, Flutterwave, to help usher in the next phase of digital payments across the Francophone region,” commented Walter Baddoo, Co-Founder and General Partner at 4DX Ventures.
Also commenting on the funding, Olugbenga Agboola, Founder and CEO at Flutterwave said, “We’re building the payments infrastructure for Africa, making it easier for businesses to grow and expand their customer base on the continent and worldwide. Cinetpay is well positioned for the next chapter of growth and we’re excited to work with the team to help scale the business to achieve maximum impact and value for its customers.”
Available on desktop and mobile, CinetPay integrates within a merchant website and accepts Mastercard, Visa and all major local mobile money platforms in 9 markets from MPESA to MTN mobile money and Orange Money.
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