Ajua merges WayaWaya to enhance consumer experiences


Ajua, a customer experience firm has merged with Kenya-based AI firm WayaWaya, known for the Janja platfrom. WayWaya runs on an innovative platform allowing borderless banking and payment across different apps and social media platforms.

Kenfield Griffith the founder and CEO of Ajua described the development as an “important milestone for us” as they integrate WayaWaya’s technology into their product suite.

Through the acquisition of WayaWaya’s,, the Kenyan fintech product has automated its customer experience journey on its product stack. Patented and smart AI and ML products built by WayaWaya give SMEs the ability to automate responses

Businesses can even use intelligent messaging through several platforms such as WhatsApp, Facebook Messenger, and Telegram in allowing users to automate customer support in cross-border payments.

Ajua was launched in 2012 as an integrated Customer Experience platform built to solve the customer experience gap faced by businesses across the continent. Ajua runs on several products that give real-time feedback at the points-of-service for small and large businesses across Africa.



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