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Swedish, audio streaming platform Spotify, has launched its self-serve ad platform, Ad Studio, in five African countries making the advertising medium available to even more artists around the globe.
Ad Studio is a tool on the Spotify platform that allows artists, brands and businesses to easily run audio and video ads.
The tool is now available in Kenya, Nigeria, Ghana, Tanzania, Uganda and Spotify has also added Jamaica to the list.
Advertisers can create a campaign within minutes, and the platform provides flexibility and control to set up and manage campaigns in real-time.
If you have never made an audio ad, Spotify makes it easy by enabling users to build a custom audio ad for free in Ad Studio, in as little as 24 hours.
After launching Ad Studio in other markets already, such as in America and Europe, Spotify says it looks forward to the impact this will have in emerging markets like Sub-Saharan Africa, where audio streaming is on the rise.
To advertise with this tool, advertisers need to spend a minimum of $240. Ad Studio provides advertisers with free audio creation tools including background music mixing, voiceover talent, audience targeting and real-time reporting.
Christopher Li, Director of Digital Planning & Products APAC at Live Nation and Spotify Ad Studio user said, “Reaching audiences with Spotify Ad Studio is efficient and easy. You can decide to target listeners by genre preferences, interests, and context, etc. It only takes us a few minutes to create a campaign, and the free voiceover service saves a lot of effort, too.”
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