AfricaFintech

Africa: NjiaPay Secures $1M+ Pre-Seed Funding to Enhance Payment Solutions for African Businesses

0
NjiaPay Secures $1M+ Pre-Seed Funding to Enhance Payment Solutions for African Businesses
Share this article

NjiaPay, a Payments-as-a-Service provider dedicated to streamlining digital transactions across Africa, has successfully closed an oversubscribed $1 million+ pre-seed funding round. The investment round was led by HAVAÍC, alongside key angel investors, including founders of Anyfin, Banxware, and Maxidrive.

Founded in late 2024 as a spin-off from Talk360, a leading international calling platform for the African diaspora, NjiaPay (pronounced “N-Jee-ah”) simplifies payment processing by addressing the fragmented and costly nature of the continent’s payment ecosystem.

Tackling Africa’s Payment Infrastructure Challenges

Businesses operating in Africa often grapple with complex payment infrastructures, requiring integration with multiple Payment Service Providers (PSPs), which leads to inefficiencies, high costs, and delays in product deployment. NjiaPay eliminates these hurdles by serving as a smart aggregator of PSPs and digital payment methods, enabling merchants to access a seamless checkout system through a single integration.

Rob Heath, Partner at HAVAÍC, emphasized NjiaPay’s role in bridging these gaps:

“We’ve seen firsthand how managing payments across multiple providers can slow down product development. Simplifying payment operations is crucial for the African digital economy, and we believe NjiaPay is well-positioned to lead this transformation.”

Leveraging AI and Compliance-Driven Payment Solutions

NjiaPay’s platform integrates AI-driven payment routing, optimizing PSP selection for each transaction to maximize conversion rates and reduce transaction costs. The system also features fraud detection mechanisms, redundancy layers, and centralized financial reporting, ensuring both compliance with regulatory standards and enhanced transaction security.

Jonatan Allback, Co-founder and CEO of NjiaPay, who previously worked at global PSP leader Adyen, highlighted the growing demand for scalable payment solutions in Africa:

“Many mid-market and smaller enterprises lack the resources to manage multiple PSP integrations efficiently. This forces them to rely on outdated systems that hinder business growth.”

Co-founder and CPTO Roderick Simons added:

“By intelligently selecting the optimal PSP for each transaction, our platform boosts merchant conversion rates while keeping costs low. Additionally, our advanced fraud protection tools ensure businesses are safeguarded from financial threats.”

Expansion and Future Growth

Currently operational in Nigeria, Kenya, and South Africa, NjiaPay is focused on expanding its product offerings and strengthening partnerships within these markets throughout 2025, with plans to scale operations across the African continent.

Hans Osnabrugge, Founder of Talk360 and Chairman of NjiaPay’s Board, underscored the impact of NjiaPay’s seamless payment integration:

“By implementing NjiaPay at Talk360, we optimized engineering resources and increased conversion rates by 25%, significantly boosting revenue.”

With a deep understanding of Africa’s evolving payment landscape, NjiaPay is set to drive financial inclusion and innovation, positioning itself as a key player in regulatory technology solutions that enhance compliance, risk mitigation, and digital economic transformation.

Share this article

Kenya: Safaricom Expands M-Pesa’s Financial Services with Launch of Ziidi Money Market Fund

Previous article

Nigeria’s Recapitalisation Policy Set to Reshape Banking Sector with Potential Mergers

Next article

You may also like

Comments

Comments are closed.

More in Africa