Africa: AUTO24 Expands Presence in Africa with Acquisition of Tanzania’s Kupatana

AUTO24 Expands Presence in Africa with Acquisition of Tanzania’s Kupatana
Share this article, a certified used car marketplace backed by Africar Group and supported by Stellantis, has further strengthened its foothold in Africa through the acquisition of Kupatana, Tanzania’s leading online classifieds platform. The purchase, made from Euroafrica Digital Ventures for an undisclosed sum, represents a strategic move for in Sub-Saharan Africa, demonstrating its commitment to transforming the African used car market.

The acquisition of, a well-established brand in Tanzania and the country’s foremost classifieds website, adds significant value to’s portfolio. Having previously merged with its primary competitor, Zoom Tanzania,’s integration further enhances’s influence in the region. Africar Group, the driving force behind, has already established over 50 automotive classifieds verticals across Sub-Saharan Africa, solidifying its position as the leading online automotive platform in the region, particularly in the dynamic East African market. currently operates as a leading certified pre-owned marketplace in Côte d’Ivoire, Morocco, South Africa, Rwanda, and Senegal. Positioned for expansion in 2024 into additional countries, the company offers innovative services, including warranties, insurance, and a 150-point inspection, catering to the rising demand for quality and certified used cars among local consumers.

With a population of 65 million people and a forecasted GDP growth of 6.3% in 2024, Tanzania stands out as the fastest-growing market in the region. aims to leverage this opportunity, utilizing its expertise and services for the launch in Tanzania and the surrounding region later in 2024. This strategic move aligns with the company’s vision, positioning it to tap into the substantial growth potential of one of Africa’s most vibrant and expanding markets.

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