Global: Visa rolls out new platform to support US small businesses

Visa has unveiled a new initiative aimed at strengthening small businesses across the United States by improving access to funding, customers and essential business tools.

Through its newly launched Visa & Main programme, the payments company is introducing a $100 million working capital facility in partnership with Lendistry, a community-focused lender known for expanding financing opportunities for underserved small businesses. The facility is designed to provide flexible capital that can help entrepreneurs manage cash flow, invest in growth and build resilience.

Beyond financing, Visa is also positioning small merchants to benefit from major commercial moments, including the upcoming Fifa World Cup later this year. Participating businesses will receive marketing support and practical resources such as in-store signage, digital playbooks and educational workshops to help them attract customers and maximise sales during the tournament.

The platform further connects merchants to Visa’s suite of business tools, covering expense management, risk and fraud prevention technologies, and financial education resources aimed at improving operational efficiency and long-term sustainability.

According to Kim Lawrence, Visa’s Regional President for North America, the initiative is designed to combine Visa’s global capabilities with partner expertise to meet the evolving needs of small businesses. She noted that Visa & Main brings together financing options, customer acquisition support and technology solutions in a single platform tailored to help entrepreneurs grow and compete.

With the launch of Visa & Main, Visa is reinforcing its commitment to small businesses, positioning them to access capital more easily, reach new customers and operate more securely in an increasingly digital economy.