Africa: Madica Injects $800,000 into Four African Startups to Drive Innovation and Growth

Madica, a pre-seed investment program dedicated to African startups, has announced an $800,000 investment in four promising ventures across the continent. Each startup will receive $200,000 and participate in an 18-month tailored investment program aimed at accelerating growth, securing follow-up funding, and ensuring long-term sustainability.

Strategic Support for Early-Stage Startups

The investment initiative provides a personalized curriculum, hands-on mentorship, and executive coaching opportunities featuring industry leaders such as Yoeal Haile, co-founder of Sava. Additionally, selected founders will participate in fully funded immersion trips to key global tech hubs, including Cape Town and London, to enhance their exposure and networking opportunities.

The Four Startups Benefiting from Madica’s Investment

1. Medikea (Tanzania) – Founded by Elvis Silayo and Desire Ruhinda, Medikea is a digital healthcare platform that integrates telemedicine with in-person healthcare facilities to provide primary and specialized medical services.
2. Motherbeing (Egypt) – An AI-driven health and wellness platform for Arab women, co-founded by Nour Emma and Yousef Elsamaa. The startup offers AI-powered health assistance, educational content, and diagnostic services.
3. Pixie Motors (Tunisia) – Co-founded by Anis Fekih and Wafa Dhifi, Pixie Motors focuses on eco-friendly electric mobility solutions for urban transportation and last-mile delivery services.
4. ToumAI (Morocco) – Developed by Odin Demassieux, Imade Benelallam, and Yousef Rhamani, this startup leverages AI and multilingual voice analytics to provide customer insights and voice solutions. It also recently secured $1 million in funding to tackle Africa’s AI infrastructure challenges.

Expanding Madica’s Impact in Africa

Since its launch in 2022, Madica has provided structured support to early-stage startups, addressing critical business challenges while offering access to capital, investors, and mentorship. The program has played a key role in fostering innovation, entrepreneurship, and wealth creation across Africa.

In its first year, Madica supported eight startups after securing six new investments. Notably, the program has surpassed its goal of achieving 50% gender diversity in leadership teams by backing female-led companies across eight countries and six key industries.

Earlier in April 2024, Madica invested $200,000 in three African startups—Kola Market, GoBEBA, and Newform Foods—as part of its first investment cycle. By October 2024, Nigerian climate-tech startup Earthbound secured funding to scale solar energy solutions for SMEs.

Madica operates under the umbrella of Flourish Ventures, a global fintech-focused venture capital firm, with both entities committed to empowering African entrepreneurs through funding and world-class business support.

With these new investments, Madica continues to strengthen Africa’s startup ecosystem, driving technological advancements and economic growth across the continent.