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Ayoba, Africa’s leading super messaging app, has officially exceeded the impressive milestone of 30 million monthly users. This remarkable achievement underscores the rapid rise in popularity of the app, particularly in Nigeria, Ghana, and Côte d’Ivoire.
In addition to this significant milestone, Ayoba has successfully expanded its user base into new markets, including Kenya and Tanzania, contributing significantly to its growth.
Owned by MTN, Ayoba is a free instant messaging app that enables secure exchanges of text messages, voice messages, videos, images, audio, and various files. It has gained incredible popularity, offering family-friendly localized content through curated channels aimed at entertaining, educating, and empowering communities. The platform also offers a range of games.
MTN’s Group Chief Operating Officer comments, “Ayoba’s growth reflects our commitment to providing valuable, user-focused services. This achievement is a significant step in our ongoing journey to enhance connectivity and digital inclusion across Africa, underscoring the trust and reliance users have placed in Ayoba as a platform that enriches their daily lives.”
This year, Ayoba has focused on improving communication and content features, resulting in increased music streaming, messaging, and overall user retention. The introduction of Card Views in the channels vertical has been particularly successful, with users viewing over 200 million cards this year alone.
The app’s new ‘Explore’ landing page is now available across all key markets, simplifying content discovery and user access to relevant, trending content. Ayoba continues to advance its integrated ecosystem development approach, centered around the MicroApps vertical. In Nigeria, they recently launched a significant initiative, the Ayoba SME Accelerator program.
This program is specifically designed to digitize, empower, and accelerate the growth of SMEs, aiming to foster innovation, enhance competitiveness, drive growth, and create sustainable employment opportunities.
Another impactful program led by Ayoba is its e-Track Portfolio, managed at the Solution Space at the University of Cape Town. This two-phase early-stage venture acceleration and capacity-building program, designed for high-impact entrepreneurs in South Africa and beyond, has recently welcomed an additional 15 high-impact startups to its portfolio.
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