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Kenyan telecom giant Safaricom has unveiled the Ziidi Money Market Fund (MMF), a new investment solution designed to empower M-Pesa users with accessible wealth-building opportunities. The fund enables customers to seamlessly transfer money from their M-Pesa wallets into a Ziidi account, where their funds earn daily accrued interest, enhancing financial inclusion across Kenya.
Since its official rollout in December 2024, Ziidi MMF has rapidly gained traction, attracting over 450,000 users and managing assets exceeding KES 2.85 billion ($22 million). Safaricom CEO Peter Ndegwa highlighted the initiative’s role in diversifying M-Pesa’s financial services beyond traditional transactions, reinforcing the company’s commitment to fostering financial wellness and investment accessibility for all Kenyans.
Regulated Investment with Seamless Mobile Access
Ziidi MMF operates under the regulatory oversight of Kenya’s Capital Markets Authority (CMA) and is managed by Standard Investment Bank and ALA Capital Limited, ensuring compliance with Kenya’s financial regulations. Customers can invest through the M-Pesa app or USSD, starting with a minimum investment of KES 100 ($0.77) and no upper limit, although M-Pesa’s daily transaction cap of KES 500,000 ($3,872) applies. Deposits are free, and withdrawals are instantly credited to M-Pesa wallets, with an optional lock feature for enhanced financial discipline.
James Wangunyu, Founder of Standard Investment Bank, emphasized that Ziidi MMF aligns with Kenya’s economic transformation agenda, particularly in boosting financial inclusion for low- and middle-income earners. Meanwhile, ALA Capital’s Chief Investment Officer, Sean Gichuru, underscored the fund’s flexibility, allowing users to manage their investments via mobile platforms conveniently.
Strengthening M-Pesa’s Role in Financial Services
Beyond the Ziidi MMF, Safaricom is actively expanding its suite of financial solutions to enhance customer financial security. M-Pesa, which generated $1 billion in revenue for Safaricom in the financial year ending March 2024, has evolved into a comprehensive financial ecosystem encompassing payments, savings, credit, and business solutions. This strategic expansion underscores Safaricom’s vision of leveraging mobile technology to drive financial empowerment and economic resilience in Kenya.
As regulatory technology solutions continue shaping the financial landscape, the integration of investment opportunities within mobile money services highlights the increasing role of RegTech innovations in enhancing compliance, economic accessibility, and digital transformation across Africa’s fintech sector.
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