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Estonian-based ride-hailing firm Bolt has launched its African hub in Nairobi, Kenya, as it strengthens its presence on the continent.

According to a statement, the new Africa head office will host top managers overseeing operations in the region.

Bolt did not have a centralised African office but operated offices in respective subsidiaries.

The firm currently operates in seven African countries including Kenya, Uganda, Tanzania, Nigeria, Ghana, South Africa and Tunisia.

Paddy Partridge, Regional Director at Bolt said, “Its strategic location in the region and the available infrastructure has enabled us to grow tremendously in the East African Market and we believe we can leverage this to still achieve more across the entire continent.”

The company says it will use Nairobi’s strategic location on the continent to expand to other Comesa markets as it raises to grow its market share in the ride-hailing sector.

“This is just the beginning, and we hope it enables us to develop a cohesive model for sustainable cities engagement that will help improve city services, and urban transportation for the millions of people in the region,”Partridge said.

Bolt joins other tech firms that have set up hubs and labs in Nairobi as they race to tap into the African market.

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