Orange and NSIA, a leader of bancassurance have announced the launch of Orange Bank Africa, in Abidjan and Côte d’Ivoire. Orange Bank Africa, headed by Jean-Louis Menann-Kouamé, will offer clients a range of simple savings and credit services available at all times via mobile phone.The bank will address the needs of a large part of the population, often excluded from the world of conventional banking, allowing them to borrow and save small amounts that are nonetheless essential for their everyday lives.
When it launches, Orange Bank Africa via its Orange Money service will offer a range of savings and microcredit services allowing customers to borrow as little as 5,000 CFA francs instantly using their mobile phone.
Orange’s mobile financial services strategy in Africa aims to offer solutions accessible to the broadest population regardless of their income or where they live. Orange Bank Africa intends to become a leader in ensuring financial inclusion in West Africa.
Orange Chairman and CEO, Stéphane Richard, explains, “New technology is needed to strengthen financial inclusion and support economic development, as proven by mobile money over the past few years. Banking is a new area of business for Orange in Africa. It falls squarely in line with our strategy as a multi-service operator and our desire to drive the digital transformation forward in Africa. Based on our association with NSIA, also a leader on the market in Africa, we provide easy access to bank services for as many people as possible, with simple and essential services that benefit all our clients.”
Adding to the statement, CEO, NSIA, Jean Kacou Diagou expressed the pleasure at the partnership between Orange and NSIA. He further stated that NSIA Group has been developing insurance and bank solutions to address the needs of African people and make available to as many people as possible and electronic banking is vital for the financial inclusion of customers. Jean emphasized that NSIA was elated at the combination of expertise and human capital with Orange to create the fully digital bank.
Having played an essential part in financial transactions for several years now, Orange Money and digital services became even more important and more rapidly adopted by users during the health crisis. Orange Bank Africa plans to expand into Senegal, Mali and Burkina Faso.
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