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In the realm of strategic communication in contemporary Nigeria, Dr. Omoniyi Ibietan’s latest book, “Cyber Politics: Social Media, Social Demography, and Voting Behaviour,” emerges as a beacon of scholarly insight.
This remarkable publication delves deep into the intricate relationship between social media platforms and electoral behavior within the Nigerian context, offering invaluable perspectives on the evolving electoral landscape.
At its core, the book introduces the Channel-Factor Model of Communication, a comprehensive framework that elucidates the myriad influences and variables shaping effective communication in the political and socio-economic spheres.
One of the book’s significant contributions lies in its exploration of how changing population dynamics, both globally and within Nigeria, intersect with the utilization of social media to drive political change. By dissecting these demographic trends and their implications, Ibietan underscores the broader political, social, and economic imperatives facing nations worldwide.
“Cyber Politics” serves as a scholarly compass, navigating the complexities of Nigeria’s electoral landscape amidst the digital revolution. In an era where technological innovations redefine global geopolitics and socio-economic paradigms, the role of social media cannot be overstated. The internet, along with communication platforms, lays the groundwork for unprecedented access to information and real-time engagement.
Yet, as we embrace the possibilities facilitated by these advancements, it becomes imperative to anticipate the transformative potential of emerging technologies like Artificial Intelligence (AI), Augmented Reality (AR), Internet of Things (IoT), Robotics, Blockchain, and Advanced Analytics. Dr. Ibietan’s work serves as a critical reflection on the profound impact of social media on societal outcomes, offering essential insights for navigating the evolving digital landscape.
As the author, Dr. Omoniyi Ibietan, is widely recognized for his intellectual acumen and activism, his latest contribution reaffirms his commitment to innovative thinking and scholarly excellence. “Cyber Politics” stands as a testament to his unwavering dedication to advancing knowledge and understanding in the realm of Nigerian electoral dynamics and beyond.
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