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In a recent update, WhatsApp for Android beta (version 2.23.19.8) has introduced a new feature called “Third-party Chats.” This release closely follows the European Commission’s confirmation that Meta, the owner of WhatsApp, falls under the EU’s Digital Markets Act (DMA) as a “gatekeeper.”
Under the DMA, communication applications like WhatsApp are required to implement a feature called “chat interoperability” or “messaging compatibility” by March 2024. This feature will enable WhatsApp users to exchange messages with users of other third-party messaging apps.
While the “Third-party Chats” feature is currently non-functional and inaccessible, its name suggests the potential expansion of Meta’s encrypted messaging app to support cross-platform compatibility. The DMA aims to ensure that digital services of major tech companies remain accessible to everyone.
To achieve this, the DMA emphasizes that messaging apps must work together, allowing users to message friends even if they use different apps. It also mandates gatekeepers to allow users to delete pre-installed apps and use alternative app stores for increased user freedom and choice.
Meta and Microsoft are both developing their mobile app stores in response to the DMA, while the European Commission is investigating if Apple’s iMessage and Microsoft’s services comply with the new regulations.
Google is also actively working on improving interoperability between its messaging apps, including Google Chat, Google Meet, and Android Messages. Telegram has long offered a bot API for integration with various platforms and services, enabling some level of interoperability.
WhatsApp’s venture into cross-platform messaging offers several advantages. It enhances the user experience by enabling seamless communication across different devices, improving convenience, and boosting productivity for business users. Backing up and synchronizing messages across platforms enhances data security and accessibility, benefitting both personal and professional communication.
In a competitive messaging app landscape, cross-platform functionality becomes a strategic move to attract and retain users. It also allows for integration with other apps and services, providing users with a more connected digital experience.
WhatsApp has been active in introducing new features, including screen sharing during video calls, short video sharing in chats, and various security-related features. The messaging app continues to innovate and expand its offerings.
Recently, WhatsApp introduced a Chat Lock feature that enables users to secure private conversations with a password, enhancing privacy and security. Additionally, the app is building on instant video messages, further enhancing the way people communicate.
WhatsApp remains committed to improving its platform and adapting to evolving user needs and preferences.
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