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Visa has unveiled a revolutionary Web3 loyalty engagement platform designed to enable businesses to reward customers not only for their purchases but also for their active engagement and interactions.

Citing insights from the Loyalty Report, Visa highlights the evolving expectations of people regarding the value derived from loyalty programs, extending beyond traditional points-based benefits.

In collaboration with SmartMedia Technologies, Visa introduces an enterprise platform that serves as a bridge between Web2 and Web3. This platform is highly customizable, allowing for the creation of curated experiences and offers tailored to individual consumers.

Brands can now captivate customers by offering a digital wallet where they can apply rewards, including perks and benefits, towards virtual, digital, or real-world experiences across various sectors such as travel and sports.

Kathleen Pierce-Gilmore, Senior Vice President, Global Head of Issuing Solutions at Visa, envisions a future where customers earn unique digital collectibles, whether through purchasing tickets for a sports event or engaging in an augmented reality treasure hunt.

“Our innovative digital loyalty solution empowers brands to reward customers not only for their transactions but for their active engagement, paving the way for secure, seamless, and immersive digital and real-world experiences at their fingertips,” says Pierce-Gilmore.

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