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Visa has introduced its innovative Tap to Add Card service in Ukraine, Georgia, and South Africa, streamlining the process for cardholders to securely add their bank cards to mobile wallets by simply tapping them against a smartphone.
The new feature eliminates the need for manual data entry, reducing errors and minimizing security risks associated with traditional card provisioning methods. When a card is tapped, a unique, one-time code is generated and validated by Visa’s Chip Authenticate service, ensuring the secure transfer of card credentials.
Enhancing Security and User Experience
Visa highlights that Tap to Add Card is designed to benefit all players in the digital payments ecosystem:
- For Cardholders: The service mirrors the seamless experience of contactless in-store payments, making it faster, more convenient, and more secure to add cards to digital wallets. This enhanced ease of use is expected to drive greater adoption of digital payments.
- For Issuers: The streamlined process helps mitigate the risk of provisioning fraud, reduces customer service inquiries related to card setup, and improves transaction approval rates.
- For Digital Wallet Providers: By adhering to Visa’s stringent security standards, Tap to Add Card reduces card compromise risks and enhances token provisioning rates by minimizing entry errors. It also opens doors for new customer engagement opportunities.
With the expansion of Tap to Add Card into these three key markets, Visa continues to strengthen its commitment to advancing secure, efficient, and user-friendly digital payment solutions worldwide.
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