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Disney has announced plans to close 20% of its brick-and-mortar Disney Store locations before the end of 2021 as part of a bigger focus on its ecommerce business.
According to reports, Disney will close 60 of its North American locations, citing changing consumer behaviors and a desire to link its online shopping experience to its Disney Parks apps and social media platforms.
Therefore, the company plans to start by shuttering one fifth of its Disney Store footprint and then evaluate where other closures may need to take place.
However, the company declined to provide financial details about how closures will impact its results, or which locations would be affected.
Overall, the company will improve its current Shop Disney website and increase its product assortment to include more adult apparel collections, streetwear, premium home products, and collectibles.
Although Disney Stores used to be a curated selection of children’s apparel, toys, plush, and games, this way the company will expand its offerings to a wider demographic, CNBC reported
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