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Africa-based music streaming service Boomplay, has signed a licence extension deal with Universal Music Group (UMG), a global music-based entertainment provider, which will see UMG’s music catalogue extended from 7 to 47 countries across Africa.
The licence extension agreement will benefit African musicians and will expand the listening experience for Boomplay users across Africa. The deal will also enable African music fans across the continent to experience the best in both domestic African and international talent.
Boomplay’s catalogue currently stands at more than 50 million tracks and it boasts the largest repertoire of local African content globally, with 50 million monthly active users (MAU).
The music streaming service, which has been on the market since 2015, has surpassed the 100 million app downloads milestone on Google Play.
Over the period, the platform has supported a number of African artists through various projects which include, The “concert of the year” which saw UMG-signed Nigerian singer songwriter, Tiwa Savage shut down Lagos with her debut performance of 49-99 and saw Boomplay invest in the first-ever documentary film focused on the history of Afrobeats.
In the last 5 years, UMG expanded operations across the continent, opening new divisions in Nigeria, as well as becoming the first major music company to establish divisions in Kenya, Côte d’Ivoire, Senegal, Cameroon and Morocco alongside UMG’s long standing operations in South Africa.
The company says this presence will continue to grow throughout 2021 and beyond, as UMG continues to further extend the company’s ability to support domestic artists on the ground across Africa and globally.
Through the licence extension agreement, UMG has committed to support and grow Africa’s domestic music ecosystems, while also creating new opportunities for Pan-African talent to reach new audiences domestically, regionally and around the world.
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