Safaricom is targeting to sell a million 4G-enabled smartphones through a Sh20 a day hire purchase device instalment plan in partnership with Google.
The telco, which launched the scheme on Tuesday, said it will give priority to customers currently on the 2G network, as it moves to increase internet access among the low-income segments of the population.
To own the phone under the Lipa Mdogo Mdogo scheme, one will give a down payment of Sh1,000 and then pay daily instalments of Sh20 for about nine months.
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Google developed the Neon Ray Pro, a 4G Android (Go edition) smartphone, which will be distributed through the Safaricom retail shops. The internet giant will switch off customers who default on paying the daily Sh20.
The phone currently retails at about Sh6,000 for cash buyers but under the scheme, it will cost about Sh500 more by the time a customer finishes payments.
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