Egypt: Paymob Introduces Apple Pay to Egypt, Revolutionizing Digital Payments

Paymob, a prominent financial services enabler in the Middle East and North Africa (MENA) region, has unveiled support for Apple Pay in Egypt, enabling consumers to make secure purchases in-store, in-app, and online. This initiative aligns with the recent introduction of Apple Pay in Egypt, allowing Paymob’s extensive merchant network to offer customers a seamless and private payment experience.

With advanced authentication features such as Face ID, Touch ID, and device passcodes, Apple Pay ensures a secure transaction environment. Paymob anticipates this integration will significantly reduce cart abandonment rates, boost sales, and cater to the growing demand for innovative digital payment solutions.

This development highlights Paymob’s unwavering commitment to empowering businesses of all sizes to thrive in the evolving digital economy. By equipping merchants with access to state-of-the-art technologies, Paymob aims to drive sales growth, enhance customer satisfaction, and foster sustainable business development.

“This marks a transformative moment for Egypt’s payment ecosystem,” said Mina Makar, Vice President of Product at Paymob. “Apple Pay’s availability offers merchants access to a globally popular payment solution. Its widespread adoption underscores its transformative potential. At Paymob, we remain dedicated to helping businesses capitalize on this opportunity, driving growth and success in the digital economy.”

Apple Pay’s convenience extends to faster transactions via iPhone, iPad, or Mac, eliminating the need for repetitive input of card details, shipping, and billing information. This feature is expected to resonate strongly with tech-savvy consumers, further bolstering adoption rates.

Since its establishment, Paymob has been a pioneer in digital payment innovation within the region. In 2018, the company became the first fintech to receive the Central Bank of Egypt’s (CBE) Payments Facilitator license. Today, Paymob offers merchants access to over 50 payment methods, enabling multi-channel payment acceptance and cementing its reputation as a leader in the digital payments sector.