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Geidea, a leading financial technology company, has announced a strategic partnership with tpay, the region’s top payment connector, in a landmark effort to advance digital payments across Saudi Arabia (KSA), Egypt, and the UAE. This collaboration will simplify payment processes for merchants and consumers by offering a unified platform that supports various payment options, including Direct Carrier Billing (DCB), card payments, and e-wallets.
The partnership signifies a key step in tpay’s journey toward becoming a full-spectrum payment enabler for merchants in the Middle East, Turkey, and Africa (META) region. By leveraging Geidea’s expansive network and tpay’s advanced payment solutions, the alliance aims to streamline digital transactions and broaden financial access, fostering greater financial inclusion across META.
Eslam Gaber, Vice President of Commercial at tpay, emphasized the partnership’s role in improving payment accessibility. “This collaboration is a pivotal step in our mission to offer merchants a comprehensive range of payment options through a single platform,” he said. “By integrating our capabilities, we provide merchants with a seamless solution that meets diverse payment needs, enabling them to serve customers more effectively.”
tpay CEO Isik Uman added, “Our partnership with Geidea allows us to enhance our current offerings by introducing new payment methods that bring added value to our merchants. Beyond expanding our options, we’re creating a unified, flexible payment platform that promotes digital transformation and enhances financial access across the META region.”
A spokesperson for Geidea noted the benefits of incorporating DCB into their platform, highlighting that the broadened payment options improve the customer experience and align with Geidea’s commitment to secure, accessible, and inclusive payment solutions across the region.
Through this partnership, Geidea and tpay will empower merchants with a versatile, secure, and inclusive payment system that adapts to changing customer preferences. This collaboration reinforces both companies’ commitment to driving digital transformation and expanding digital financial services, ultimately supporting financial inclusion across the META region.
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