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It is the second brand overhaul since the MTN Group was founded in 1994.
The company announced this in Lagos on Wednesday during a press briefing.
It is the second brand overhaul since the MTN Group was founded in 1994. In 2004, the changes made to the brand resulted in MTN taking ownership of the colour yellow that is now synonymous with the company.
The firm’s new logo forgoes the italics, the red underscore, and the solid coloured oval present in the previous logo. It now has a minimalist look that retains the oval (now represented as a solid outline) with the letters M-T-N nestled in it. These can be used against a sunshine yellow or plain white background in either black or yellow font colours.
The company said its rebranding is an extension and visual representation of MTN Group’s “refreshed strategy”, dubbed Ambition 2025 and premised on leading digital solutions.
The Chief Executive Officer, MTN Nigeria, Karl Toriola, said the rebranding exemplifies MTN’s commitment to continuously creating value for all its stakeholders.
“We want to play our part in harnessing the potential and supporting the progress of our people by driving digital and financial inclusion. It is a well-known fact that the youth are central to achieving this potential. So while we remain focused on all our customers and stakeholders, our brand evolution demonstrates an enhanced focus on the youth,” he said.
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