Clafiya, a health-tech startup based in Nigeria, has successfully raised $610,000 in a pre-seed funding round. The investment, a combination of venture capital funds, angel investments, and grants, saw participation from prominent investors such as Norrsken Accelerator, Acquired Wisdom Fund (AWF), Hustle Fund, Voltron Capital, Microtraction, Ajim Capital, HoaQ, Bold Angel Fund, Shivdasani Family, and other angel investors. The funds will be utilized to fuel product development and team expansion.
Founded in 2021, Clafiya currently operates in Lagos and Enugu. The platform offers a comprehensive range of healthcare solutions, including online consultations, medicine delivery, and partnerships with Health Maintenance Organizations (HMOs).
The core feature of Clafiya’s service is connecting patients with healthcare professionals through in-person and virtual consultations. This allows users to access medical advice and treatment without the inconvenience of visiting a physical hospital. Jennie Nwokoye, CEO of Clafiya, stated in an interview with TechCabal that during virtual consultations, patients are connected with doctors via video calls, creating an online clinic experience from the comfort of their homes.
Beyond consultations, Clafiya has expanded its partnership network to offer wellness and health services. Initially focused on bringing healthcare closer to those who prefer avoiding hospitals, Clafiya responded to customer demand by including drug delivery, diagnostics, and mental health services, evolving into an online primary healthcare clinic. The platform ensures the convenience of medicine delivery to patients’ doorsteps, eliminating the need for arduous trips to the pharmacy. Additionally, Clafiya facilitates the collection of diagnostic testing samples directly from patients’ residences. The startup also partners with gyms, nutrition clinics, wellness centers, and other specialized well-being services to enhance users’ overall health experience. Notable partners include i-Fitness, Khairo Diet Clinic, Blueroomcare, Pharmarun, and Famasi Africa.
Clafiya’s revenue has grown significantly, with a 15% month-on-month increase, driven by the services it provides to over 3,000 individuals and numerous businesses that utilize the platform to offer health insurance to their employees. The company also generates shared profits from its partner pharmacies, health centers, and wellness providers.
A noteworthy development for Clafiya is its shift in payment model, transitioning from a subscription-based approach to a pay-on-demand model. The introduction of the Clafiya Wallet enables users to deposit a specified amount and pay for healthcare services as needed. Unlike traditional subscription plans, the funds in the Clafiya Wallet do not expire and only deplete with use, offering cash-back rewards on deposits.
Despite facing challenges related to the prevalent culture of self-medication in Nigeria, Clafiya prioritizes building trust with customers and ensuring the best possible experience. By emphasizing customer satisfaction and responsible healthcare utilization, Clafiya aims to gradually transform healthcare-seeking behaviors and provide seamless access to primary healthcare for Africans. The company’s mission and innovative approach have attracted the support of investors, including Microtraction, which sees significant potential in Clafiya’s ability to revolutionize healthcare access in Africa.I’m
