Founded in 2019 by Mohamed Ali and Mohamed Tantawy, WellPal—a former Flat6Labs portfolio company originally based in Egypt—has announced its relocation to Saudi Arabia. Specializing in the fitness and wellness sector, WellPal offers a range of health-related products, including natural foods, herbs, and wellness supplements, all accessible via its mobile app.
The move to Saudi Arabia is part of WellPal’s broader strategy to promote healthier lifestyles throughout the region. The company has plans for further regional expansion and is aligning its business with Saudi Vision 2030, which emphasizes improving the quality of life for citizens.
Commenting on the relocation, WellPal’s CEO and Co-founder Mohamed Ali said, “We are proud to support Saudi Vision 2030, particularly by contributing to the improvement of health and wellness for Saudi citizens.”
WellPal plans to leverage AI-powered features to provide personalized health and lifestyle products, helping customers make more informed decisions about their well-being.
With financial backing from a strategic angel investor, WellPal is poised to accelerate its growth in Saudi Arabia. The company operates a dropshipping model, connecting consumers with a curated selection of wellness and fitness products sourced from trusted suppliers. This business approach enables WellPal to offer a broad range of products without the need to manage inventory or logistics, streamlining the customer experience.
Looking ahead, WellPal intends to integrate an AI-driven recommendation engine into its platform. This technology will offer personalized product suggestions based on individual health needs, further enhancing customer engagement.
In addition to expanding its product portfolio, WellPal is focused on forming strategic partnerships with both local and international health brands. The company also aims to continue enhancing its platform to create a seamless user experience as it grows its customer base across the MENA region.
By tapping into Saudi Arabia’s rapidly expanding wellness market, WellPal aims to build on its early success and contribute to the country’s health and wellness initiatives.
